eBay: Investing in trust – Authenticity Guarantee


eBay, one of the largest luxury watch marketplaces in the world (over 2 million watches were sold in 2019, nearly 8 million watches sold over the past three years), has recently launched “Authenticity Guarantee,” a new post-sale authentication service for all watches sold for $2000 or more in the U.S. Watches with the guarantee are inspected and verified by independent experts. eBay’s Authenticity Guarantee aims to provide an extra layer of trust and confidence for shoppers browsing the nearly 80000 new, pre-owned and vintage watches marked with the Authenticity Guarantee badge on eBay.com/LuxuryWatches. All watches verified as authentic come with a guarantee card detailing information such as the brand, model, reference number, movement type, case material, bracelet type and serial number, as applicable.

eBay has also announced new features and experiences, including escrow payment (in partnership with Escrow.com) on watches sold for $10,000 or more, and is unveiling “eBay Channels,” a new app experience.

“For 25 years, watches have been of the top-selling categories on eBay thanks to the marketplace’s unmatched selection of luxury goods,” said Tirath Kamdar, General Manage of Luxury at eBay. “We know trust is paramount among the watch community, and with Authenticity Guarantee and adding escrow services for watches, eBay has evolved to give watch customers exactly what they want – incredible selection with ad added layer of confidence through authenticity verification by independent experts for their high-valued purchases.”

According to eBay, Rolex account for 40 percent of luxury watch sales on eBay, and since 2019, Rolex sales have increased 60 percent on eBay’s marketplace.

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