Poo-Pourri

Information About the Company:

Poo-Pourri is a brand of bathroom odor eliminators known for its unique and innovative approach to combating unwanted bathroom odors. The product is designed to be sprayed into the toilet bowl before use, creating a protective barrier on the water's surface that traps odors beneath it.

1. **Preventing Unpleasant Odors**: Poo-Pourri is specifically formulated to stop bathroom odors before they start. By spraying the product into the toilet bowl before using it, the protective layer of essential oils traps odors beneath the water, preventing them from escaping into the air.

2. **Natural Ingredients**: Poo-Pourri is made from a blend of natural essential oils and other natural ingredients. The product is free from harsh chemicals and artificial fragrances, making it safe to use.

3. **Variety of Scents**: Poo-Pourri comes in various scents, allowing users to choose the one they prefer. The scents range from floral and fruity to herbal and citrusy, providing options for different tastes.

4. **Convenient Packaging**: Poo-Pourri is available in compact and portable spray bottles, making it easy to carry in a purse, pocket, or travel bag. This allows users to have it on hand wherever they go.

5. **Environmentally Friendly**: Poo-Pourri takes pride in its commitment to using eco-friendly ingredients and packaging. The brand aims to minimize its environmental impact by using recyclable materials and natural formulations.

6. **Popularity**: Poo-Pourri gained widespread popularity through humorous and entertaining marketing campaigns that playfully address a sensitive topic in a lighthearted way.

Poo-Pourri's effectiveness and its humorous approach to a common bathroom concern have made it a popular and well-liked product among consumers. It has become a part of modern bathroom etiquette, providing a discreet and pleasant solution for managing bathroom odors in various settings.

Poo~Pourri: Transforming Bathroom Etiquette with Natural Innovation​

Brand Overview

Founded in 2007 by Suzy Batiz in Addison, Texas, Poo~Pourri emerged as a groundbreaking solution to a universal issue: bathroom odors. Batiz, after experiencing two bankruptcies, invested $25,000 of her own funds and dedicated nine months to developing a formula that would trap unpleasant odors beneath the toilet water's surface using a blend of essential oils and natural compounds. This innovative approach not only addressed a common problem but also challenged societal taboos surrounding bathroom discussions. ​

Product Range

Poo~Pourri's flagship product, the "Before-You-Go" toilet spray, is designed to be sprayed directly into the toilet bowl before use, creating a barrier that prevents odors from escaping. The brand offers a variety of scents, including:​

• Original Citrus

• Lavender Vanilla

• Tropical Hibiscus

• Vanilla Mint

• Lavender Peppermint

• Fresh Sea Salt

Beyond bathroom sprays, the company has expanded its product line to address various odor-related concerns:​

• Pit~Pourri: A natural, full-body deodorant.

• Home~Pourri: Multi-purpose odor eliminators for rooms and fabrics.

• Sole~Pourri: Solutions targeting shoe and foot odors.

• Pet~Pourri: Products designed to neutralize pet-related smells.

• Car~Pourri: Odor eliminators tailored for vehicles.

• Breath~Pourri: Breath fresheners.

• Baby~Pourri: Solutions for diaper pail odors.

• Pot~Pourri: Products addressing smoke-related smells. ​

Marketing and Cultural Impact

Poo~Pourri gained significant attention in 2013 with its viral advertisement "Girls Don't Poop," which humorously tackled the taboo topic of bathroom odors. The video amassed over 31 million views, propelling the brand into mainstream recognition. This success was further amplified by the company's commitment to natural ingredients, avoiding synthetic fragrances, aerosols, parabens, and phthalates in their formulations. 

Sustainability and Ethical Practices

Poo~Pourri emphasizes eco-friendly practices, ensuring that their products are biodegradable and safe for septic systems. The brand's dedication to sustainability is evident in their choice of natural ingredients and avoidance of harmful chemicals, aligning with their mission to provide effective solutions without compromising environmental integrity.