MIDO

Information About the Company:

MIDO is a Swiss luxury watch brand that was founded in 1918 by George G. Schaeren in Biel/Bienne, Switzerland. The brand's name "MIDO" is derived from the Spanish phrase "Yo mido," which translates to "I measure," reflecting the brand's focus on precision and accurate timekeeping.

Key aspects of MIDO include:

1. **Heritage and Tradition:** With over a century of watchmaking experience, MIDO has a rich heritage and tradition in producing high-quality timepieces. The brand's commitment to craftsmanship and innovation is evident in its watch designs.

2. **Innovative Designs:** MIDO is known for its innovative designs, often drawing inspiration from architectural and artistic influences. The brand's timepieces exhibit a blend of classic elegance and modern aesthetics.

3. **Swiss Made:** All MIDO watches are manufactured in Switzerland and adhere to the strict standards of Swiss watchmaking, ensuring precision, quality, and reliability.

4. **Long Power Reserve:** Many MIDO watches are equipped with self-winding mechanical movements, offering an extended power reserve that can last for several days.

5. **Water Resistance:** MIDO often incorporates robust water resistance features into its watches, making them suitable for various activities, including sports and outdoor adventures.

6. **Collections:** MIDO offers a diverse range of watch collections, catering to different tastes and lifestyles. Some of its popular collections include the Baroncelli, Multifort, Commander, and Ocean Star.

MIDO has gained a loyal following of watch enthusiasts and collectors worldwide, appreciating the brand's dedication to quality, innovation, and timeless designs. As a member of the Swatch Group, one of the world's largest watchmaking conglomerates, MIDO continues to thrive in the luxury watch market, producing timepieces that embody the essence of Swiss watchmaking tradition.