Schmidt's

Schmidt’s Naturals: Pioneering Plant-Based Personal Care​

Brand Overview

Schmidt’s Naturals is an American personal care company renowned for its plant and mineral-based products, including natural deodorants, soaps, and toothpastes. Founded in 2011 by Jaime Schmidt in Portland, Oregon, the brand began as a kitchen experiment aimed at creating effective, natural deodorant alternatives. Over time, it evolved into a global name in the wellness industry.​

Growth and Acquisition

In 2015, entrepreneur Michael Cammarata joined as co-founder, contributing to the company's rapid expansion. By 2017, Schmidt’s Naturals had grown significantly, leading to its acquisition by Unilever. Post-acquisition, the brand continued to innovate, introducing new product lines and expanding its global reach.​

Product Highlights

• Natural Deodorants: Formulated without aluminum, parabens, or artificial fragrances, available in various scents and formulations, including options for sensitive skin.​

• Soaps and Toothpastes: Plant-based ingredients designed for effective cleansing and oral care.​

• Collaborations: Notable partnerships include a special edition deodorant with the Jane Goodall Institute and a sensitive-skin deodorant developed with pop star Justin Bieber.​

Customer Experience

Schmidt’s Naturals has received positive feedback for its commitment to natural ingredients and product effectiveness. The brand's deodorants, in particular, are praised for their performance and skin-friendly formulations.​

Conclusion

From its humble beginnings to becoming a part of a global conglomerate, Schmidt’s Naturals exemplifies innovation in natural personal care. The brand continues to offer products that align with consumer demand for effective, plant-based alternatives.