Sellita

Sellita is a Swiss watch movement manufacturer known for producing high-quality mechanical watch movements. The company was founded in 1950 in La Chaux-de-Fonds, Switzerland, and it has become a significant player in the watch industry, supplying movements to numerous watch brands around the world.

1. **Watch Movements**: Sellita specializes in the production of mechanical watch movements, both automatic and manual-winding. These movements serve as the "heart" of the watch, responsible for its timekeeping and various functions.

2. **Swiss Made**: Sellita movements are manufactured in Switzerland and adhere to the strict quality standards associated with the "Swiss Made" label.

3. **Replacement Movements**: Sellita has gained popularity for producing replacement movements that are compatible with movements from other renowned Swiss watch movement manufacturers, including ETA.

4. **ETA-Compatible Movements**: Sellita movements are often referred to as "ETA clones" because many of them are based on the designs of ETA movements. ETA is another prominent Swiss watch movement manufacturer, and Sellita's compatibility with ETA has made it a sought-after alternative.

5. **Variety of Movements**: Sellita offers a wide range of movements with various complications, including simple three-hand movements, chronographs, GMT (dual time zone), and more.

6. **Reliability**: Sellita movements are known for their reliability and accuracy, making them a preferred choice for many watch brands.

7. **Third-Party Supplier**: As a movement manufacturer, Sellita supplies movements to numerous watch brands that incorporate them into their timepieces. The company's movements are widely used in both affordable and luxury watch segments.

Due to the growing demand for mechanical movements and the decreasing availability of movements from ETA (a Swatch Group company), Sellita has become a significant alternative for watch brands looking for reliable, Swiss-made movements. Sellita's movements have earned a solid reputation for their quality, compatibility, and performance, contributing to the success and popularity of the brand in the watch industry.